It blows my mind when I think about how quickly the organic market is growing. It has doubled every year since the early 1990s. In 2015 alone it increased by 4.2 billion dollars (roughly the value of the entire economy of Massachusetts). And since the bulk of organic consumers are parents age 18-34, the trend is expected to continue.
The organic label is the you've-had-me-at-hello of certifications. It's a way to explain your values to a customer without giving them a five-minute explanation. It's a starting point and an entry way. It's a way to speak the same language as those you hope will choose to buy your produce and products.
But, it does come at a cost if you don't have a system.
Are you interested in getting certified as a grower or manufacturer? Are you already certified but find the process of keeping up with the paper-work laborious and just really no fun at all?
Guess what? I know it's nuts, but I actually like this stuff.
I have come to find that passionate, creative, outside-the-box folk usually wouldn't call record-keeping and systems their thing. The result is a lot of stress over organic inspections, way too much time tracking in complicated ways, and a real bitter experience and feeling of dread around the whole process.
Why do I love working with these types of clients?
Because I can see the impact of the work I do. I can change overwhelm into simple daily or weekly steps. Once a system is set up, keeping the system going should be seamless. The whole point of organic certification is to ADD VALUE to your products. If it takes you too much time, too much effort, or overall makes you not like the thing you love, what kind of added value is that?